COPYWRITING

As a freelance fashion, beauty, and lifestyle copywriter, I cover tone of voice, seasonal campaigns and product launches, email marketing, web copy, social media, OOH and more.  

studio messa

Case studies and thought pieces for Studio Messa, a creative production studio based in Sydney that works with Nike, Hennessy, Burberry and more.

bloom & wild

Product descriptions, email marketing, seasonal campaign concepts, video scripts and more, for online florist Bloom & Wild.

art’otel

Web copy and content structure, magazine articles and more, for the creative collection of contemporary hotels, art’otel.

the body shop

Web landing pages, social media, paid search, display, press release and email copy for The Body Shop’s Christmas 2022 campaign.

don julio tequila

A celebration of 80 individuals of Mexican heritage who are shaping contemporary culture - just like Don Julio himself.

exclusive collection

A new tone of voice, guidelines, brand book and refreshed web copy for British luxury hospitality group Exclusive Collection.

dundas

A refreshed tone of voice for women’s luxury fashion brand DUNDAS, along with channel guidelines for the copywriting team.

aera

Tone of voice, landing page copy, social media copy and product descriptions for the launch of Aera, a premium men’s watch brand.